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What do you do when Hollywood ruins your IP?

What do you do when Hollywood ruins your IP?

Back in 2017, I spent weeks working on a comic book called ‘Show Dogs’. I’d released most of the comics online via Instagram, and my followers were really starting to identify with either Brenda or Susan, even sending me memes along with messages like "oh my God, this is so Susan!" After a month or two of raising my little cartoon pups, I decided to do another Google search to make sure everything was trucking along nicely. To my absolute horror, I found a link to this movie trailer: Wow. Not only did this film look atrocious, the title was...

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How to Future Proof Your Brand

How to Future Proof Your Brand

Have you heard about Instagram's new idea of removing 'likes' and follower counts? Great! Or is it? The change is apparently going to start rolling out through Canada, and will gradually make its way across all countries until it finally updates the app for users in the United States.Sure, it might be great for the mental health of the entire population, but how is this change going to affect the platform's use for business and marketing purposes? Instagram might fail. I know, it's a hard pill to swallow, but with drastic changes usually comes a drastic drop in user activity....

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